The other day, I received my auto Christmas present, and while debating whether I should keep it or return it, I came to the conclusion that the only way to decide was by putting it to the test. I told myself, "If you can create ten outfits with it, you’re allowed to keep it," and that’s when the fun began.

A few weeks ago, I had the chance to visit Alaire’s workshop and have a lovely chat with Laia, the creative force behind the brand. It was a wonderful opportunity to learn more about her journey and the story behind Alaire.

When I first thought about starting this blog, I knew I wanted to feature brands that really spoke to me. Alaire is one of those brands that stands out—not just for its designs, but for the personal story and thoughtful vision that Laia pours into every piece.

Isn’t it funny how what’s considered a “basic” for one person can be totally unthinkable for another? That’s the beauty of fashion—it’s all about personal interpretation. For some, a black turtleneck might be the ultimate wardrobe essential, while for others, it’s a bold printed shirt or a well-worn pair of sneakers that feels irreplaceable. The magic of it lies in its versatility—there are no rules, just pieces that make you feel like you.