Getting to know Chloe is not as easy as being her friend. At the beginning, I can guarantee she is not the friendliest, and you might even think she dislikes you (as I did when I met her), even though she swears to me it wasn’t like that. However, once we got to know each other more deeply and formed a bond beyond just working together, I discovered what an amazing person she is.

If you know me even a little, you’ve probably noticed my deep love for shoes. They are more than just functional items; they can be the centerpiece of an outfit. Shoes have the power to set the tone —elevating it to elegant or grounding it in casual comfort. They can be a source of confidence, a conversation starter, or, admittedly, a source of pain.

A few weeks ago, I had the chance to visit Alaire’s workshop and have a lovely chat with Laia, the creative force behind the brand. It was a wonderful opportunity to learn more about her journey and the story behind Alaire.

When I first thought about starting this blog, I knew I wanted to feature brands that really spoke to me. Alaire is one of those brands that stands out—not just for its designs, but for the personal story and thoughtful vision that Laia pours into every piece.

Isn’t it funny how what’s considered a “basic” for one person can be totally unthinkable for another? That’s the beauty of fashion—it’s all about personal interpretation. For some, a black turtleneck might be the ultimate wardrobe essential, while for others, it’s a bold printed shirt or a well-worn pair of sneakers that feels irreplaceable. The magic of it lies in its versatility—there are no rules, just pieces that make you feel like you.

When I decided that I wanted to start this project, I knew I wanted to share –to those who might be interested– small brands with a nice focus and intention behind them. As a consumer and fashion enthusiast, I care about the project and about who's behind it and what their intention and purpose are.