A few weeks ago, I had the chance to visit Alaire’s workshop and have a lovely chat with Laia, the creative force behind the brand. It was a wonderful opportunity to learn more about her journey and the story behind Alaire.

When I first thought about starting this blog, I knew I wanted to feature brands that really spoke to me. Alaire is one of those brands that stands out—not just for its designs, but for the personal story and thoughtful vision that Laia pours into every piece.

When I decided that I wanted to start this project, I knew I wanted to share –to those who might be interested– small brands with a nice focus and intention behind them. As a consumer and fashion enthusiast, I care about the project and about who's behind it and what their intention and purpose are.