BORN FROM A COINCIDENCE
A year ago, I had the idea of doing something for my own. It took me around eight months to actually gather the courage to make it happen without hesitating about almost everything that came to my mind. I didn’t really know what it was going to look like—honestly, I still don’t know. It all just came together through the process of creating, developing ideas, and piecing together whatever came to mind.
In the little time I’ve been doing it since I started, I’ve questioned multiple times why I didn’t start sooner, as I’ve been feeling the happiest and most complete I have in years. Reflecting on this, I realize it couldn’t have been like this before—this is the right time. There’s nothing like such a feeling.
I knew I wanted this to feel personal, real, and to reflect my thoughts on fashion and life without overthinking it—however, I tend to overthink quite a lot. But the visual concept weighed heavily on my mind. I didn’t want it to feel like anything else out there or to remind you of something you’ve already seen, and that has been the most complicated part for me to develop. Since the time I actually dedicate to this project is not what I would ideally like, I’m always caught between whether to make something really nice or just to make it—because that’s what I can actually achieve at this moment. And all the greatness I want to create or accomplish… will that come later? This thought is in my head almost all the time.
When it comes to the creative development, the first thing created was the logo, and surprisingly, the first attempt was a success. I wanted it to look fresh, easy, and soft on the eyes. I wanted it to feel me, and as someone who changes her mind about almost everything constantly, knowing that eight months later I still like it very much makes me think my opinion won’t change anytime soon—and I hope so. As for the typography, that came later. Though I’m still not entirely sure about that choice, so I won’t go into detail—just in case it changes soon.
One afternoon, I was lying on the couch, casually scrolling through my camera roll, realizing all the content I hadn’t shared because I was going through a phase where I didn’t want to—that phase probably lasted three years. And then I found the day I took the photos for the website. I had just asked Berta to take some iPhone shots of the looks I wanted to remember, thinking, maybe they’ll come in handy later.
Months passed before I realized I could actually use those photos in a dynamic way that felt uniquely mine. So, I decided to literally cut my head out of the images, and voilà—I had these pictures that played with the background and the outfits I wore, without having to worry about my appearance. In my head, it was the perfect solution.
As simple as it sounds, this actually motivated me to keep going—creating something. Nowadays, these pictures are some of my favorites to shoot and everyone’s favorites to see. So, this is a reminder that sometimes, great things are just born from coincidence, and overthinking or putting too much energy into something can sometimes dim the light of easygoing ideas.
